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PROGRAMME
9.00 –10.00 Registration, morningcoffee, greeting
10.00 – 12.00 Session 1. Intricate Shape of Retail .
Moderator – Alexander Borisov, Chair of the Committee for consumer market development, CCI of Russia, General Director, MIBA.
Lack of strategic vision and planning is the major issue for retailers. So the key objective of these businesses is the development of strategies adequate for the market. The hardening competition, new legislation and anti-crisis activities put forth the need to focus on innovative approaches to the market and further sophistication of internal operations. Retail market leaders and chief analysts, in their reports and during discussion, are going to analyze the key parameters of the “law on trade”, the modern trends and possible scenarios of retail market evolution in Russia. They are going to share their experience in implementing new strategies, cutting operating costs and raising business efficiency.
10.00 – 11.00 Block 1. Retail in law.
Discussion points:
· How did business adapt to the new legislation?
· Did restrictions imposed by the law affect the retail profits?
· What kind of liability exists in case of violation of certain provisions of law and how can it be avoided?
· Which supplementary legal acts are introduced to support the law and do they make life for retailers easier?
· In what way does the new legislation affect the cooperation of retail chains and suppliers?
· How much did the law introduction facilitate the dynamics of changing relations between the producers and suppliers?
Speakers and discussion participants: Andrey Golushko, deputy Chair of the Committee for economic policy and entrepreneurship, the State Duma of the Russian Federation; Stanislav Naumov, State secretary-deputy Minister of Industry and Trade of the Russian Federation;Oleg Sazanov, Director of Department for internal trade regulation, Ministry of Industry and Trade of the Russian Federation; Lev Khasis, CEO, X5 Retail Group;Patrick Longe, General Director, O'KAY;Yan Dunning, General Director, Lenta;Victor Semenov, founder of «Belaya Datcha» GC, deputy of the State Duma of the Russian Federation; Musheg Mamikonyan, President, “Meat Union of Russia”, Tsentrsouyz United Trade System; Dmitry Potapenko, Managing Partner, Management Development Group.
11.00 – 12.00 Block 2.Retail today and tomorrow.
Discussion points:
· The current situation on the retail market and macroeconomic development forecast for 2011-2012.
· Development of market-adequate strategies – which business models are most successful for retail? Which shop format is most demanded by the consumer?
· How perspective is the strategy of entering regional markets today?
· Declaration of liability: where is the demarcation line between the liability of the producer and the retail chain for the quality of products?
· Relationship of the banking and investment communities with retail businesses in the new environment.
· Sources of financing for the Russian retail. Solutions to reduce the debt burden relevant in the present environment.
Speakers and discussion participants: Michail Khazin, President, “Neocon” Expert Consulting Company; Ierun De Groot, General Director, Metro Cash & Carry; Maxim Koscheenko, Board Chair, Azbuka Vkusa; Alexander Tynkovan,President, M.Video; Kakha Kobakhidze, General Director, Eldorado; Maxim Nogotkov, General Director, Svyaznoy; Ian Strickland, General Director, OBI;Alexander Oleynikov, General Director,story Depo; Alexey Chuykin, General Director, Detskiy Mir;Ieshim Bulum Aidynoglu, Gneral Director, Marks&Spenser, Andrey Titov, Director, Obuv Rossii; Andrey Klenin, CFO, MTS; Vladislav Kochetkov, President, Finam
12.00 – 13.00 Informal discussions over lunch.
13.00 – 15.0 0 Session 2. It’s the Customer Who Sets the Terms.
Corporate branding offering identification, guarantees of quality and emotional component of the products to the customer is increasingly facing the need to consider the growing customer demand for low prices. The shrinking shelf space and the domination of large producers in certain commodity categories have become the deciding and driving factors for the growth of Private label (PL) retailers trying to look different from their competitors, reduce dependance on the large national producers and maintain the profitability of commercial transactions in the future.
Average producers which cannot maintain their positions on the shelves of retailers and build effective sales channels are ready to allocate their production capacities to PL retailers.
Large national producers trying to preserve control over the shelf space of retailers are building their own sales channels.
However key strategies must be focused not on the confrontation of retailers and producers but on building the stable and mutually beneficial relations aimed at effective satisfaction of changing customers demands.
Discussion points:
- Producer vs. retail chain: search for an effective cooperation model.
Is there a need for intermediaries?
Pooling of producers and retailers' resources towards effective satisfaction of changing customer demands helps companies to achieve significant growth of sales and profits.
- Brand equity – IRR > 1000%.
Set against the limited shelf space and excessive production capacities, the key business added value shifts towards strategic marketing responsible for the development of product promotion methods…
Regional producers are finding themselves under the growing pressure from the national companies which successfully develop their brand capital.
- What are the current customer preferences in FMCG?
How to react to the change in consumers’ demand?
Forecasts of the deepening crisis in the period of 2011 – 2012 force the producers and retailers to adjust their strategic plans and implement new ways to preserve their target groups.
- Private Labels – a competitive advantage of retailers or new opportunities for the food product manufacturers?
Contract manufacturing, amid excessive production capacities, helps retailers speed up PL production, and for the average and regional producers – to load their idle capacities.
Project development control (PL) and production quality control are the new functions of retailers.
- Maintaining a balance between “own” and “private” labels. Co-branding and other forms of cooperation between the producers and retail companies. How to plan an optimal assortment adequate for the format and target groups of customers?
The development of PL retailers poses a threat, primarily, to the producers' brands of the 1 and 2 category but is not dangerous for the leader-brands which already have their share in the minds of the customers. The Russian experience of PL development is very small, and not all retailers receive a remarkable yield from PL production.
However large national retailers are quickly “upscaling” their PL production competencies and have already achieved significant economic results. The discounter formats have become the key locomotive of PL development and production, and in the future may grow to be the real threat to the the producers' brands.
- Effective distribution is an indispensable tool to preserve the manufacturers' products on the shelves of retailers.
Today, just to design and produce the product that the customer requires is not enough. The key target of distribution is to bring the product to the customer by effectively interacting with retailers and quickly reacting to the changing demand. In the modern trade, the functions of distributors underwent modifications and remarkably expanded.
Speakers and discussion participants: Oleg Vysotsky, General Director for discounter format, X5 Retail Group; Oleg Zhunikov, General Director, Victoria; Matvey Brilling, General Director, Mosmart; Stepan Kovalchuk, General Director, Seventh Continent; Sergey Solodov, General Director, Kopeika; Alexey Zudin, General Director, VKT; Damir Imamovich, Vice-President, Produkty Pitaniya; Oleg Bakun, General Director, Core Competences-Retail Evolution Company; Nikolas Koro,Chief Curator,RCB&B.
15.0 0 – 15.30 Coffee break. Informal discussions.
15.30– 17.30 Session 3. Trade in France: Current Situation and Development Prospects
According to analysts, many players of the French retail market are feeling an increasing pressure on the business: the growing interest rates on loans place companies with low business profitability into the risk group. The shrinking consumer demand causes price collisions in the struggle for the customer. Today's consumer basket in France is one of the most expensive in Europe, which is conditioned by excessive fragmentation of the food and retail industry in the country. This is also stimulated by the strict legislative requirements not only to the local but also to the foreign producers and retailers. Legal restrictions are making it extremely difficult for supermarkets to operate as normal forcing them to opt for severe competition for the highly limited vacant trading space.
The aim of this session is to study the practical experience of business administration gained by the French retailers during recession.
Discussion points:
· The French retail amid economic recession.
· Mechanisms to regulate the retail market in France.
How mush is the Government and agricultural producers involved?
· Strategic alliances: optimal terms of partnership and forms of cooperation.
· Entering of the French companies onto the Russian market: strategies and technologies.
· Promotion of the French goods on the Russian market.
Speakers and discussion participants: Jean de Gliniasti, Ambassador of France in Russia; Pavel Shinsky, General Director, Russian-French Chamber of Commerce and Industry; Vladimir Barkin, General Representative of the Chamber of Commerce and Industry of Paris in Moscow, representative of UBI France, management of the French retail chains and production companies (to be defined); Jean Pierre Germain, General Director, Auchan; Vincent Guffroy, General Director, Leroy Merlin; Korene Jeaques, Vice President, Reeve Gauch; Mathew Tyson, General Director, Castorama.
At the end of the Summit the guests are invited to a DINNER RECEPTION.
This program is valid as of July 20, 2010.
The organizers reserve the right to change the speakers and the subjects of reports.
Place and time of carrying outAction takes place on October, 7th oktober, 2010
THE ADDRESS: Moscow, Lotte Plaza, Novinski boulevar, 8
THE BEGINNING OF REGISTRATION: 09:00 MSC
Moscow
Organizing committee:
Phone: (495) 921-08-56
info@retail-russia.com
